Taft

Taft, as a pioneer in styling, shapes hair trends with ever-new ideas and innovative products. Since the 1980s, the brand has also stood for a confident and authentic image of women, offering styling products that empower them and boost their confidence - no matter the situation.

IN ACTION

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Nadine Breaty

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Alli Neumann

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Paloma

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Paloma

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Alli Neumann

DISCOVER
OUR PRODUCTS

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If I feel good in my hair, I feel good in the world!

Palomer Esser

Model

INSIDER TIPS

Ready to level up your hair game? Start exploring now - our articles cover everything you need to know about hair care, colour, and styling.

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Commitment
Expert Tips
From the lab
How-tos

HOW-TOS

Blonde Haircare: How to Keep Blonde Hair Healthy
FROM THE LAB

Hair Loss: How Much Is Normal?
EXPERT TIPS

How Often Should You Wash Your Hair?
EXPERT TIPS

How To Get Rid of Frizzy Hair
HOW-TOS

How to Add Volume to Your Hair
HOW-TOS

How to Get Shiny Hair
FROM THE LAB

How to Have a Healthy Scalp
HOW-TOS

How to Protect Your Hair While Working Out
HOW-TOS

How to refresh curls
COMMITMENT

Our Commitment: No animal testing
COMMITMENT

Recyclable Packaging from Recycled Materials
COMMITMENT

Reducing CO2 Emissions in Production