Schwarzkopf is committed to reducing waste and producing recyclable and reusable packaging.
Plastic is a material choice for a huge number of applications due to its functionalities like product protection, hygiene and shelf life. More importantly, plastic packaging stands out in terms of minimal material usage and CO₂ footprint reduction compared to glass or metals, which are heavier and more energy intensive in production.
Schwarzkopf recognises the importance of responsible plastic usage. As a brand that sells many of our products in plastic packaging, it’s important to us to use this valuable material in the right way. We do this by adopting practices that ensure plastic can be reduced, reused or recycled wherever possible. This approach is often referred to as the circular economy.
The circular economy is a sustainable system in which materials are continually repurposed preventing waste. According to the Ellen MacArthur foundation, the circular economy is “a system where materials never become waste and nature is regenerated.” Using this approach within our packaging development helps us to reduce, recycle and reuse plastic, preventing it from going to waste and lessening our reliance on finite resources.
Smart packaging design plays a key role in the circular economy and helps to significantly reduce waste.
This is why we strive to design our packaging for recycling or reuse. Furthermore, we use the most sustainable materials and reduce the amount of packaging to the least possible amount with no compromise on product quality.
To achieve this, our Research & Development teams work with partners across the value chain and make use of cutting-edge technologies to achieve the most sustainable and innovative packaging solutions.
Our ambition is to ensure that all our packaging is designed for recycling or reuse. We also strive to maximise the usage of recycled materials in our packs. To ensure packaging is recycled in practice and at scale, we support and finance infrastructure for waste collection and recycling.